New England Cake Co.

New England Cake Co. is all about bringing creativity, flavour, and heart to every celebration. Based in Armidale and serving the wider New England region, we create custom cakes, cupcakes, and sugar cookies tailored to suit every occasion. Alongside fully bespoke designs, our growing collection of signature cakes and flavours can be ordered directly through our website, making the process simple and stress-free.

What began as a small home-based project has blossomed into a full-time business built on quality, artistry, and connection. Founder Kattie, a mum of one with a background in community services, turned her passion for baking into a career after moving her family to Armidale. Supported by her husband Alex with markets and deliveries, she now runs New England Cake Co. full time — bringing her portfolio of over 350 designs to life for birthdays, weddings, and everything in between.

You’ll often find New England Cake Co. at markets in Armidale, Tamworth, and Uralla, where the community can enjoy fresh bakes straight from the kitchen. With a dedication to detail, honesty, and making every event memorable, New England Cake Co. is proud to be part of life’s sweetest moments.