Based in Uralla, Clan of Wild creates handcrafted hair accessories, bringing a colourful and playful range of bows to the New England region. Founded by Alyssa McRae-Cameron, the business focuses on a simple concept executed with care, offering bows in a variety of sizes and styles, including clips, headbands and matching sets.

The collection is designed to reflect personal style, with pieces ranging from bold statement bows to smaller, everyday options. In preparation for its first appearance at Seasons of New England, more than 200 bows have been created, demonstrating both the scale of production and the growing demand for the products.

Clan of Wild began as a creative outlet, with Alyssa turning to crafting as a way to unwind from her work as an Emergency nurse. What started with simple creative projects gradually evolved into more detailed handmade items, including epoxy work and intricate cards, before finding its focus in hair accessories.

The bows quickly gained popularity within the local community, particularly among school families, leading to increased demand and the development of the business. While Clan of Wild has been selling online through Etsy for the past three years, expanding into markets and launching a dedicated website marks a new stage of growth.

The business operates as a family-supported venture, with behind-the-scenes help contributing to market preparation and presentation. Clan of Wild continues to grow as a locally made brand, offering handcrafted accessories that combine creativity, practicality and individual expression.